USC Cinematic Arts


Immersive design addresses the character, architecture, content, surface and texture of any environment that triggers and drives narrative. Whether that space is proactive or passive, inhabited, or in transition, this cross-media design process uses a multi-dimensional workspace that liberates the creators from traditional linear constraints. How should the new breed of designers establish and understand the complexity of their central role in narrative media? What is this dynamic creative process demanding from new technology? What has changed? What worlds can we now (not) build?


  • Moderator:
    Alex McDowell RDI
    Creative Director,; Professor, USC SCA; Director, World Building Media Lab, World Building Institute
  • Panelist:
    Rick Carter
    Production Designer
  • Panelist:
    Tino Schaedler
    Production Designer, Art Director
  • Panelist:
    Habib Zargarpour
    Creative Director, Microsoft Game Studios