"...world building (is) a core transmedia principle...as world building becomes
central to the structure of many media narratives, the designer contributes more and
more visual data which shapes our perception of/understanding of the world of the
— Henry Jenkins, 2011
Founded in 2006 by Henry Jenkins, FUTURES OF ENTERTAINMENT
brings together media scholars and media/marketing practitioners to
talk about the key issues driving change in the entertainment world.
Over the last five years, Future of Entertainment has featured speakers from Yochai
Benkler and Danah Boyd to Caterina Fake and Alex McDowell.
A group of 50+ FoE Fellows has been built, who help organize, plan, and brainstorm the
conference, which has built a community around the event itself. (FoE is sister event
to Transmedia Hollywood.)
In 2006, virtual worlds and user-generated content were discussed. In 2007,
the discussion was about audience labor and mobile media. In 2008, FoE talked
about social media and global flows, and In 2009 the discussion was about
listening to audiences and transmedia storytelling.
This year, the expert speakers will focus on modes of audience/producer
collaboration, the audience's role in circulating content, the use of location
and data in storytelling, nonfiction storytelling, and the privacy issues that
arise with these topics.
Amongst the members of the 5D community who will be in attendance this year,
are 5D founder member Henry Jenkins and 5D Institute's executive director
Nelson Gayton. Like 5D, FoE brings together an interdisciplinary mix of
people from various industries, both practitioners and academics, to collaboratively discuss
where we are and where we are headed.