Vivian Rosenthal is the founder and CEO of Snaps, an augmented reality app known as Instagram for brands. Snaps connects fans to the brands, films, sports teams, celebrities and social causes they love. Snaps is disrupting the mobile ad space by monetizing photos through user generated advertising. Previously, Vivian co-founded Tronic Studio, a multidisciplinary practice that moved between architecture, sculpture, interactive environments and animation.
Vivian has been named one of the Top 50 Global Creatives by Creativity Magazine, and speaks frequently at conferences on the intersection of technology and media.She is a two time TEDx speaker. She won the Microsoft Storytelling Award for the US in the brand category and was selected as one of the five women CEOs for the L’Oreal Next Awards, honoring women in technology. Snaps! won the startup mobile category at Ad:Tech NY 2012. Vivian has an MA Architecture from Columbia University and a BA from Brown University.