World in a Cell to be showcased as part of the Immersive Futures Lab at SXSW
The World in a Cell team will be traveling to Austin, TX to be part of the Immersive Futures Lab at SXSW. We will be showcasing our latest VR prototype via the Unity Platform and Vive Headsets. We are demoing a new AR experience on the Hololens created by our students and our lab utilizing Enklu, an all-in-one platform to create, play and share mixed reality.
Developed by the Creative Economy Programme team, the Immersive Futures Lab will be a physical showcase of VR / AR / XR / MR early-stage projects that demonstrate innovative ideas, new types of content and novel use of technologies.
Occupying 1,600 sq ft (150 sq metres), it will feature prototypes developed by award holders from the Audience of the Future (AotF) and Creative Industries Clusters Programmes (CICP), alongside research and development (R&D) work commissioned and/or funded by other UK and International partners. The Lab will run in parallel to SXSW’s official XR Track and Virtual Cinema at the JW Marriott in downtown Austin which attracted 14,000 delegates in 2019.