Mauricio is one the founders of The Alchemists, Entertainment Group responsible for building original transmedia narratives and content for studios, publishing companies, fans and brands. Some of their clients include Coca-Cola, Petrobras, TV Globo, CW, Elle Magazine, NFL, Nextel and the Brazilian Ministry of Education.
He was responsible for bringing the concept of transmedia storytelling and leading innovators in the field to Brazil and implement the Transmedia Communication Department for Globo Television (4th network in the world).
Before founding The Alchemists, was involved in convergence, innovation and content projects for clients brands, TV and movie studios.
Mauricio was the first Latin American to participate and speak at the Futures of Entertainment conference at MIT. He was the Latin American jury member at the Festival of Media in Valencia (Spain) and is a member of Futures of Entertainment Consortium.
He began his career as an entrepreneur at the age of 15, when he developed a story-creation platform with writer Sonia Rodrigues. Used in over 4000 schools, it was licensed 8 times and used as a tool to facilitate innovation and creativity for many top 500 companies and the UN.
uricio is one the founders of The Alchemists, Entertainment Group responsible for building original transmedia narratives and content for studios, publishing companies, fans and brands. Some of their clients include Coca-Cola, Petrobras, TV Globo, CW, Elle Magazine, NFL, Nextel and the Brazilian Ministry of Education.
He was responsible for bringing the concept of transmedia storytelling and leading innovators in the field to Brazil and implement the Transmedia Communication Department for Globo Television (4th network in the world).
Before founding The Alchemists, was involved in convergence, innovation and content projects for clients brands, TV and movie studios.
Mauricio was the first Latin American to participate and speak at the Futures of Entertainment conference at MIT. He was the Latin American jury member at the Festival of Media in Valencia (Spain) and is a member of Futures of Entertainment Consortium.
He began his career as an entrepreneur at the age of 15, when he developed a story-creation platform with writer Sonia Rodrigues. Used in over 4000 schools, it was licensed 8 times and used as a tool to facilitate innovation and creativity for many top 500 companies and the UN.