USC Cinematic Arts

Natalia Tsarkova is an entrepreneur and filmmaker based in Geneva, Switzerland.

Natalia grew up in Riga Latvia, studying math, writing poems and playing professional chess. She went on to graduate Magna Cum Laude from Harvard College and received a Masters Degree in Media Sciences from the MIT Media Lab.

In 2005 she created iConcerts®  - a pioneering channel dedicated to live music, now available in over 120 countries across Europe and Asia. iConcerts was one of the first global media brands built on a 360 architecture – available via HDTV, VOD, OTT and mobile apps.

Following iConcerts acquisition by Stingray Group in 2015, Natalia set up iCE Entertainment SA  to develop the  ViPAss (Virtual Interactive Pass) – a disruptive application set to revolutionize the way we experience live events.

In parallel to her business ventures, Natalia continues to pursue her passion for documentary filmmaking. She  is currently developing a theatrical version of her  2015 documentary “Kings Of The World” (co-produced by ARTE / ZDF).