Science fiction has long served as an unfettered idea space for utopian and dystopian prototypes of what could, ought or mustn’t be. But is it necessary to posit an alternate universe or space-time in order to open our imaginations about the here and now? Design - of products, artifacts, branding - offers a powerful rhetorical strategy for suggesting alternative futures, paths and products while bringing with it a new set of constraints and limitations. How can principles of Worldbuilding be most productively integrated into the practices of design fiction and science fiction prototyping? This group is tasked with designing the products for the world. As products are designed, they are assigned a role and location in other groups.