USC Cinematic Arts

Bill Hubbard currently serves as an Advanced Technologist and Information Architect for The Boeing Co (BA). In this role Bill provides strategic and tactical design development governance in areas of Information, Systems and Civil architectures for customer facing programs and product development efforts.  Much of his portfolio includes business ventures involving Model-Based Systems Engineering, Visual Analytics, Knowledge Management, Environmental Design and User-Centric Information Abstraction which he leverages against new tactics for advanced decision making and multi-sensory information conveyance. In recent years his efforts supported the convergence of Information Architectures, Systems Architectures and Civil Architectures producing mission environments and virtual environments that enrich information-to-human experiences supporting advanced business processes.
His latest endeavors focus on the application of Experiential Design as an architecture layer. Within this area of interest much of his attention has been given to the intersection of Systems Engineering and Technical Storytelling to advance the social conveyance of systems definition which currently challenges the Engineering community.

Bill has one patent pending with the USTPO in the subject matter of Experiential Dashboards and one patent underway with the subject matter of Unified Architectures. Bill has been with Boeing Since 2003. Prior to Boeing he was a Principal Investigator for the USC school of Engineering, Information Sciences Institute.