USC Cinematic Arts

Tara McPherson is Associate Professor of Critical Studies at USC’s School of Cinematic Arts.  She is a core faculty member of the IMAP program, USC’s innovative practice based-Ph.D., and also an affiliated faculty member in the American Studies and Ethnicity Department.  Her research engages the cultural dimensions of media, including the intersection of gender, race, affect and place.  She has a particular interest in digital media.  Here, her research focuses on the digital humanities, early software histories, gender, and race, as well as upon the development of new tools and paradigms for digital publishing, learning, and authorship.

She is author of the award-winning Reconstructing Dixie: Race, Gender and Nostalgia in the Imagined South (Duke UP: 2003), co-editor of Hop on Pop: The Politics and Pleasures of Popular Culture (Duke UP: 2003) and of Transmedia Frictions: The Digital, The Arts + the Humanities (California, 2014), and editor of Digital Youth, Innovation and the Unexpected, part of the MacArthur Foundation series on Digital Media and Learning (MIT Press, 2008.)  She is currently completing a monograph about her lab’s work and process, Designing for Difference, for Harvard University Press.  She is the Founding Editor of Vectors, www.vectorsjournal.org, a multimedia peer-reviewed journal affiliated with the Open Humanities Press, and is a founding editor of the MacArthur-supported International Journal of Learning and Media (launched by MIT Press in 2009.)  She is the lead PI on the new authoring platform, Scalar, and for the Alliance for Networking Visual Culture, http://scalar.usc.edu/. Her research has been funded by the Mellon, Ford, Annenberg, and MacArthur Foundations, as well as by the NEH.