USC Cinematic Arts

These are the world’s promising untold stories waiting to be narrated. "World Building" designates an iterative and collaborative narrative practice in which the design of a world precedes the telling of a story. The richly detailed space becomes a container for narrative, producing stories that emerge from its welldesigned core and new worlds beyond the rules of the reality in which we live. This panel will discuss ways to build experiences and worlds in which stories unfold in new mindblowing ways, redefining the limits of design and narrative, moving into a landscape where art and science, design and engineering are inseparable.


  • Moderator:
    Juan DiazB
    European Director World Building Institute; Creative Director Kosmology; Director, Writer, Narrative Designer
  • Panelist:
    Alex McDowell RDI
    Creative Director,; Professor, USC SCA; Director, World Building Media Lab, World Building Institute
  • Panelist:
    Bruno Setola
    Process Architect, PlaySpace
  • Panelist:
    Jeff Watson
    Artist, Designer, Storyteller, and Assistant Professor of Digital Futures, OCAD University