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Play As Process: Worldbuilding and New Ways to Imagine | World Building Institute
USC Cinematic Arts


Play is the forgotten art of human creation, a process that acknowledges the creative chaos inherent in developing the logic of storytelling worlds.

The digital tools of our time form a unique creative laboratory: a toy box of ideas. How do we use these digital tools to create narrative play-spaces in which audience and creator can be immersed in collaborative experience, be it virtual or real, passive or interactive?

Moderator Andrew Shoben and fellow panelists Shekhar Kapur, Alex McDowell, Tali Krakowsky and one other tba will engage Campus participants with insights into the playful process behind building narrative worlds in virtual film space.

Filmmakers Kapur and McDowell, together with fellow panelists Tali Krakowsky (experience designer), and moderator Andrew Shoben (artist), are members of the 5D Conference. The 5D Conference is an association of designers, scientists, artists, entertainment media practitioners and academics that come together to explore current trends in designing for film and new media and are collaborating with Berlinale Talent Campus in this unique event.

This fascinating group of experts gives members a privileged insight into their own creative process through an interactive discussion with the audience, with electronic participation via the 5D App.



  • Moderator:
    Andrew Shoben
    Artist and Educator, Founder of Greyworld

    Founder of Greyworld, which has created works in hugely coveted locations across the world and has permanent installations in twelve countries. Notable works include “The Source“ for the London Stock Exchange, “Paint“ for Nokia, and “Sun“ for Trafalgar Square, London. He is professor of public art at Goldsmiths, University of London. He has recently been nominated as president of the Royal Society of Sculptors.

  • Panelist:
    Shekhar Kapur
    Directo, Filmmaker, Founder and Chairman, Qyuki Digital Media

    Acclaimed Indian film director and producer. He rose to popularity with his film BANDIT QUEEN. Among others, he directed ELIZABETH, which was nominated for seven Oscars and ELIZABETH: THE GOLDEN AGE, starring Cate Blanchett. His future projects include PAANI, to be released in 2011, produced by Danny Boyle.

  • Panelist:
    Alex McDowell RDI
    Creative Director, experimental.design; Professor, USC SCA; Director, World Building Media Lab, World Building Institute

    Production designer and film producer, he has worked with Tim Burton, Steven Spielberg and David Fincher. His filmography includes FEAR AND LOATHING IN LAS VEGAS, FIGHT CLUB, MINORITY REPORT and the upcoming SUPERMAN reboot. He is also founder and director of “5D Institute”, an interdisciplinary network focusing on the impact of technologies in design fields.

  • Panelist:
    Tali Krakowsky
    Director, Experience Designer, Founder Apologue Studio

    Former director of experience design at Imaginary Forces, she is a founding member of “5D: Future of Immersive Design”. Throughout her career, she has led the conceptual and strategic development of projects integrating storytelling, new media and physical environments. She has published several articles and given lectures on the topics of design, technology and architecture.

  • Panelist:
    Saku Lehtinen
    Game Designer, Producer

    Finnish art director of Remedy Entertainment Ltd, he is responsible for the entire audiovisual experience of games such as the recent psychological action thriller game “Alan Wake“.